Role: Designer

Year: 2025

Stand proposal for Epik Events / MLB to be set in Tecate Emblema festival.

MLB is more than just baseball. Through its Life brand, it aims to position itself as a cultural reference in fashion, art, gastronomy, and entertainment.
The hospitality area’s look reflects the values of MLB Life, moving away from traditional sports stereotypes and connecting the brand with new generations.
The selected materials and colors give the space an industrial and modern style. The stand’s design resembles a pop-up store, where visitors can engage with the brand’s lifestyle through various experiences.

All images © 2025 Roberto Gutierrez